Diploma Courses

Digital Marketing & Analytics Advanced Certificate

8 months
6 modules
₹85,000
Course Overview

The Advanced Certificate in Digital Marketing & Analytics is an 8-month online program designed for marketing professionals and career switchers to master digital marketing strategies, social media management, SEO/SEM, content marketing, and marketing analytics. Learn industry-standard tools like Google Analytics, Facebook Ads Manager, HubSpot, and Tableau.

Key Benefits

Industry-Relevant Curriculum - Master 15+ digital marketing tools with real campaigns from companies like Zomato and Myntra.

Practical Learning - Build live campaigns, optimize ad spends, and create content strategies for portfolio development.

Career Advancement - 1:1 mentoring, LinkedIn optimization, interview preparation, and 250+ hiring partners.

Flexible Schedule - Online learning with weekend live sessions and 2 years of content access.

Global Certification - Industry-recognized certificate valued by employers worldwide.

Expert Mentorship - Learn from digital marketing leaders from Google, Facebook, and leading agencies.

Admission Checklist

Bachelor's degree from any discipline (no minimum marks requirement)

Basic computer literacy and internet familiarity required

Updated resume showcasing any marketing or business experience

Academic transcripts or degree certificates

Government-issued photo ID for verification

Online application with portfolio submission (if available); no entrance test required

Syllabus

Module 1

Digital Marketing Fundamentals - Marketing basics, consumer psychology, digital ecosystem

Foundation in digital marketing principles and consumer behavior

Module 2

Search Marketing - SEO, SEM, Google Ads, keyword research, landing page optimization

Master search engine marketing and organic/paid strategies

Module 3

Social Media Marketing - Facebook Ads, Instagram marketing, LinkedIn B2B, influencer partnerships

Comprehensive social media advertising and community building

Module 4

Content & Email Marketing - Content strategy, copywriting, email automation, video marketing

Create compelling content and automated marketing campaigns

Module 5

Marketing Analytics - Google Analytics, conversion tracking, A/B testing, ROI measurement

Data-driven marketing optimization and performance analysis

Module 6

Advanced Strategies - E-commerce marketing, marketing automation, strategic planning, Capstone Project

Advanced marketing techniques and comprehensive campaign development
Specializations

Search Engine Marketing - Google Ads, Bing Ads, keyword research, and PPC campaign optimization.

Social Media Marketing - Facebook, Instagram, LinkedIn advertising, influencer marketing, and community management.

Content Marketing - Content strategy, copywriting, video marketing, and brand storytelling.

Marketing Analytics - Google Analytics, conversion tracking, ROI measurement, and data visualization.

E-commerce Marketing - Amazon marketing, Shopify optimization, and marketplace strategies.

Career Opportunities

Job Roles

Digital Marketing Manager
Social Media Manager
SEO Specialist
PPC Analyst
Content Marketing Manager
Marketing Analyst
E-commerce Marketing Manager

Top Recruiters

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